DIY Staging vs Professional Staging: Why Going Cheap Can Cost You More

It’s no secret that staging your home before listing it on the market is a smart move.

Studies show that staged homes sell for more money and more quickly than non-staged homes. In 2024, staged homes are selling 88% faster and for 17% more than non-staged homes — and sometimes even more! This is because staging helps to create a welcoming atmosphere and highlights your home’s key features, which is pivotal, especially in hot markets like Tampa and Austin.

DIY staging vs professional staging is a common consideration for many homeowners. As an experienced home staging company, we believe hiring the pros is always the best choice — but we’ll let you be the judge of that! Read through this list of “pros” and “cons” for DIY vs. professional home staging to determine which is best for you.

Benefits of DIY Home Staging

Cheaper Upfront Cost

We get it — the home selling process is expensive, and it’s tempting to cut corners where you can. The appeal of not hiring a professional home stager to save a little money might be attractive at first… but it will usually cost you more money down the road. Here’s why.

For staged homes to sell faster and more quickly than non-staged homes, they must be staged well. This means they must look spotless (no clutter allowed!), create a warm, welcoming environment, appeal to potential buyers, and adhere to current design trends. If this is not the case, poor staging can lead to reduced offers and a longer selling period. It’s tough to get this “recipe for success” just right with DIY home staging, so it can cost more in the long run than professional staging. What you don’t pay for upfront — you’ll end up sacrificing in future offers.

Drawbacks to DIY Home Staging

Limited Design Knowledge

Most homeowners haven’t bought or furnished a home in several years, so they’re not always in touch with current trends that prospective buyers are looking for when searching for a home. This can make it challenging to devise an attractive interior design scheme when staging their homes.

If you do decide to stage your own home, visit several model homes and open houses to see what styles of furniture, decor, and layouts are trending. Another helpful way to get design inspiration is to search for well-staged homes that have sold quickly on Zillow.

Time-Consuming Process

DIY home staging is not for the faint of heart. It can take several weeks, if not months, to transform an empty house into a staged home ready for a real estate agent to list on the market.

During the DIY staging process, you’ll need to declutter and clean each room (check out our decluttering checklist to get started), put personal items into a storage unit, and then decide which furniture pieces to store, donate, sell, or toss. In the rooms with old, outdated furniture, you will need to buy or rent new furniture. And then, once the house finally sells, you’ll have to return the rented furniture or move the new furniture into your new home. Sounds like a hassle, right? That’s because it is!

Limited Resources

As we just mentioned, staging often requires rental furniture, like a bedroom set for the master bedroom, or stylish living room furniture, like couches or chairs. This is because your current furniture is often outdated or has a “lived-in” look that is great for comfort (but not ideal for style).

Finding affordable, in-style furniture at local retailers, furniture stores, or online marketplaces can take a long time, and finding a reputable furniture rental company can sometimes take even longer. This is why turning to a professional home staging company with a network of connections and resources in the interior design industry is the superior option to DIY home staging.

Benefits of Professional Home Staging

Design Expertise

A professional, local home staging company is in touch with what potential buyers are looking for in your current market — after all, staging homes is what they do day in and day out! A professional stager will be able to create a cohesive, stylish space that appeals to modern home buyers — helping you sell your home quickly and for more money.

Endless Resources

Professional home stagers often have connections with local furniture rental companies, making it easy to find the perfect couch, bedroom set, or dining room table for your staged home. Some staging companies even have a warehouse filled with in-style furniture and decor to eliminate the middleman and make the staging process as quick and seamless as possible.

Quick Turnaround

While DIY staging can take months of blood, sweat, and tears, a professional home staging company can come in and stage your home in a matter of days. Most staging projects with THE STAGING COMPANY take only a few weeks, helping you unlock your home’s full potential to future buyers and expedite the home-selling process.

High Return on Investment

Professional home staging might be a significant upfront investment, but a well-staged home pays dividends in the real estate market. Professionally staged homes can sell for $10,000, $50,000, or even $100,000 more than your initial asking price, meaning you can easily recoup the cost of staging while having several thousands of dollars left over!

Simplify Your Search for Professional Home Staging with THE STAGING COMPANY

Hopefully, you can see there are really no drawbacks to professional home staging. Although the initial investment in a professional home stager will be a bit higher than with DIY staging, the amount of time, money, and resources you’ll save throughout the entire process — all while selling your home for more than the non-staged competition in a matter of days — will be worth every penny spent!

Ready to get started with our team of professional stagers at THE STAGING COMPANY to help your Florida or Texas home sell quickly and for a higher price? If so, contact us to get started. We can’t wait to stage your home and dazzle potential buyers with a trendy, eye-catching design!